Madam Surf
MadamSurf is a fast growing community about women and their image in the surfing world. I created for them a brand new identity, from a custom type logo, to business cards & video overlays.
Branding / Illustration — Year · 2022
The logo
Inspired by the ocean, corals and reef, the logo was created by hand on Procreate to give his unique feel and strong personality. Its bold just like the women that rallies behind MadamSurf cause.
Tools : Procreate, Illustrator
Merchandising
Empowering women and deconstruct the sexy surfin woman image was the main motivation behind MadamSurf creation. This illustration called “My kind of dress” reflect the fight and struggle of these women.
Motion Design
Just like the ocean, the core elements must have a bright, vibrant and alive feeling. Hence the stop-motion and hand-drawn direction.
