Ornikar Rebranding
Ornikar is the French leading online driving School. In 2021 I led the design team to revamp the existing identity, switching from a lowcost-like color palette, cold and technical illustrations — to a brand new premium visual identity, highlighting the care the company provides.
Role · Brand Design Manager — Branding, Art Direction — Year · 2021
At the same time we launched a display campaign, designed in-house, across 17 different cities in France, including Paris subway and buses billboards to share the new look of Ornikar.
Illustration Design system
To go alongside the new identity, I designed a complete set of illustrations and icons to brighten the experience across online and offline customer journey, but also for the employer brand.
App store experience
Following the rebranding, we launched two new mobile apps (education & insurance). With three apps available in total in Ornikar universe, consistency through icons was also important to build a design ecosystem.
